寄付・募金・ボランティアのセーブ・ザ・チルドレン・ジャパン

Great East Japan earthquake and tsunami Emergency response and recovery program

The Children’s Community Building Club in Ishinomaki City

The map of Tatemachi Odori shopping street, which the members of the Children’s Community Building Club in Ishinomaki City have been working on since February 2014, is finally complete! To collect material for the map, the children personally visited 34 stores, hoping that the results will help invigorate the street. In this report, you will learn how the members developed “HONOBONO Machiaruki” passionately over the past nine months.

 

What is “HONOBONO Machiaruki: Map of the Tatemachi Odori Shopping Street”?

The map has been developed and designed by the members of the Children’s Community Building Club in Ishinomaki, and advertises the stores in the Tatemachi Shopping Street, where the Ishinomaki Children’s Center is located. They named it “HONOBONO” (heartwarming) because, “A lot of the owners are very kind, which put smiles on our faces when we visited them,” and that they “want the map to help those who walk around with the map feel warm inside.”

On the map you can see genuine comments from the members about the stores and the items that they carry. You can also see their unique point of view on places that children usually don’t go, such as the liquor store or spa. Besides descriptions of the stores, the map also contains interesting questions that make you want to go and find the answers.

 

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■ Development of the Map: Members build a rapport with people of the shopping street.

           The Ishinomaki Children’s Center, designed and developed by members of the Children’s Community Building Club in Ishinomaki City, was completed in December 2013. The development process took over two years. Since its opening, a large number of people have visited the center located in the shopping street, however, few of them seemed familiar with the surrounding shopping street. In response, members came up with the idea of creating a map of the shopping street, hoping it would revitalize the area by bringing in more people.

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Feb.: Asking visitors of the Children’s Center what kind of information they would want on the map

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Mar.: Visiting each store to collect material and be welcomed by smiling faces! They visited a total of 34 stores. The club members really put their hearts into it!

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June: Walked around the street with meeting participants during the area meeting. Members developed a quiz about the district, and participants answered them through a game called “stamp rally” to collect stamps.

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Oct.: Final review of the design with a designer. Also, the title was finalized!

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Oct.: Started distributing the map at the “Ishinomaki Halloween Festival!”

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Nov.: Distributed the map to the stores that helped us develop it. We got to see their happy faces and hear their opinions on the map in person.

 

Based at the Children’s Center, children run projects in cooperation with the community

“It helps us advertise our stores,” “I like the design because it’s both cute and also attracts young people,” “I got to learn about other stores,” and “How about leaving some copies at the gynecology hospital?” These are some of the voices of people from the district.

The members responded, “I am glad that we created the map because we got to see a lot of different reactions while distributing it,” and “HONOBONO Machiaruki, which carries our passion, is finally complete. I hope it helps a lot of people.”

You can obtain your own copy at many places, including the Children’s Center, stores within the shopping street, and at the city hall. Why not walk through the street with your own “HONOBONO Machiaruki: Map of the Tatemachi Odori Shopping Street”?
Please support the Children’s Community Building Club in Ishinomaki City, as we will continue working towards the revitalization of our community!

 

“HONOBONO Machiaruki: Map of the Tatemachi Odori Shopping Street”

Idea and Development by the Children’s Community Building Club in Ishinomaki City and the Ishinomaki Children’s Center.

Special thanks to: The Tatemachi Odori Shopping Street, The Fureai Shopping Street, and Save the Children Japan.

Design: Hinako Adachi

Published on October 26, 2014